No more shame: the boxed wine is now entering a high-end fashion wallet.


No more shame: the boxed wine is now entering a high-end fashion wallet.

Ladies, if it seems like a small thing to have a box of wine at a party or picnic, there’s a product now: “bag-in-a-bag” in Vernissage’s wine bag. This is a boxed wine, shaped like a handbag.

Elliot Stern, chief executive of Squish Wines, is responsible for importing packages from Sweden to the us. He said it was a “new design concept” designed to attract an elegant woman to lunch with a girl. Other dinners that are important to her.

According to a recent Gallup poll, more than half of female drinkers opt for wine rather than other alcoholic beverages, so there is reason to think it might attract a minority of women.

The idea of a wine wallet originated in Sweden a few years ago. Mr. Stern said alternative wine packaging was on the rise in Scandinavia, and luxury wine expert Takis Soldatos noted. Later, Soldatos partnered with bag designer Sofia Bloomberg and launched the Vernissage brand. Wine wallets from China, Japan and several other European countries have been launched since Sweden’s debut in 2010.

American stores will start looking at the wines in a few weeks. But since wine consumption continues to climb steadily, why travel here?

The answer may lie in the shame of boxed wine, which is known for its cheap and generally poor quality. In addition, a box cannot really compete visually with a smooth glass bottle.

However, there is a silver lining to all the cardboard and plastic: the bag seems to hold the wine better than the glass. When a glass bottle is opened, the air rushes in and begins to oxidize the wine and distort the flavor. Bag technology forces wine from the faucet and allows only the smallest amount of oxygen. As a result, it will stay longer – even for several weeks.

Owens should be happy to know that Vernissage is sending Vin DE Pays d ‘oc’s French wine into its sealed bag. There is a Chardonnay Viognier (a white bag), a cabernet sauvignon (black) and a rose (pink, of course). A 1.5-liter wallet will run customers about $20. A three-litre bag will cost about $40.

As for how wallets can be done in the United States, only time will tell, but success on other continents suggests a hopeful future. People do accept change – eventually.

“A generation ago, no one used a nut to buy alcohol,” stern said. “now look.

Mr. Stern, better.

The only thing we want to know is whether there is a man bag version in the work.


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