In Orlando, the ‘moderate fashion’ boutique for women in hijab.
At one end of the shopping center in Orlando’s fashion square, between the karate store and the comic book store, is a clothing boutique called verona. It has long sleeves, a seamless short skirt and more than 300 headscarves. Inside, women read through the racks of clothes they had only found online.
“It’s nice to have a store like verona in the mall, because it’s kind of like ‘hey, I’m here. “You represent americans,” says Feena Quazi Abbati, who wears an orange turban from one shelf to another, decorated with floral tops and tapered khakis.
Abbati, an Orlando native from Pakistan, grew up conservative, and her and other Muslim women’s symbols belonged to spiritual growth and modesty. For years, she bought clothes at H&M, Target and Forever 21, and she could lay them together. But she says it is a sign of progress to get original and fashionable conservative clothes – work, leisure and fitness – through one-stop clothing.
“People have this idea, that is, the Muslim is a dressed in black, wearing a scarf, you can not be sure what’s it like in Muslim, you have the Indonesian people are muslims, do you have the Italian people are muslims, do you have a Hispanic, some some girl is a blonde girl of the storm, some girls choose to cover your hair, some girls will hide his face, this will provide more chance to open the door, to show: ‘hey, this is the appearance of the muslims. ‘”
Verona co-founder Lisa Vogl and her partner first launched verona as an online boutique to fill the gap in the fashion industry and meet the needs of people who need special clothing.
Verona’s co-founder, 34, Muslim convert Lisa Vogl and her partner verona will launch for an online boutique, for the first time to fill the gaps in the fashion world, satisfy need special clothing of the population. Vogl remembers starting with a dress, two skirts and four headscarves. Now, as an entity shop, opened in May, and her team for the flow of orders from all over the world to provide a stable, used in high waist, the floor long skirt, maxi cardigan, and of course the headscarf.
Idea of “let’s excited to see the mind into the real life, we are very glad to can show Islam in different ways, we are pleased to show us and others as integration, fashion, and fashion.”
The customer has been in the shop for a few hours to try on the clothes. Others fell while on holiday. But after 49 people were killed by Muslim americans in the June 12th pulse nightclub shooting, Mr Vogel said the store had become a venue for dialogue.
“I have men come in and sit down and ask me questions about how we dress, which gives us an opportunity to explain who we are, what we believe, what we are. It’s really the environment we want, it’s not just fashion and fun clothes, it’s a way of actually changing. ”
Shortly afterwards, the man behind Pulse, Omar Mateen, was a Muslim, and Vogl and her partners closed their stores for the safety of their employees. The headscarf has become a burden symbol, putting her and other women at risk of a backlash. The committee has reported on some incidents in the United States islamic relations (CAIR), the civil rights advocacy group, that women have been harassed and wore headscarves across the country.
Vogl feels that Islam is now more misunderstood than ever before. She condemned the media’s shame. That, and the lack of interaction between muslims and non-muslims. She hopes her store will help change that.
She said: “this is a face to face, we not do you think of who we are, it is a Muslim women women in business, we are strong, independent, with women of business education.
The sheer Numbers show that the islamic fashion industry is responding to real demand. Haronlatif is in charge of the dinar standard, a global company that studies how the growth of the world’s Muslim population drives certain industries, such as moderate wear and tear.
In a recent report, the dinar standard found that Muslim clothing cost an estimated $244 billion last year. Moderate wear – down demand – mainstream companies are responding.
“There are 3 million to 5 million muslims in the United States,” lateef said. “The figure is expected to double by 2050. Is a Muslim consumers have their own values of consumer groups, with deepening of these values, they need to be very unique services, modest fashion is just part of it.”
In a recent report, his firm found that muslims around the world spent about $244 billion last year. He expects consumption to reach more than $300 billion by 2020. Demand for moderate wear is rising – mainstream companies are responding.
Latif lists H&M and Dolce&Gabbana as the main examples. “Especially in the UK, Marks&Spencer is one of the leading retailers and they just launched the Burkini brand,” he said.
According to market researchers, there are now almost 150 brands of brands. Most brands are under five years old. Their target group is Muslim women and others seeking conservative fashion.
“They really see the purchasing power, how big the community is, and we are like everyone else,” said Nadine abu-jabara, a New Orleans native and partner at verona. “We need clothes, and we need best buy laptops, we’re all other people, and sometimes we like to wear a scarf on our head or always wear a scarf.”