Indonesia aims to attract more Muslim tourists to “halal” tourism.
Off the coast of Indonesia green lombok’s geely, swan island, tan and pink bathing suit suit suit people together in the same restaurant, as a group of women wearing headscarves in from Malaysia retreat in an enterprise. There is a large mosque next to the main road, and the last prayer of the night can be heard through a live reggae performance.
Tourists flock from all over the world to Indonesia to enjoy beaches, wildlife and sites. But there are a lot of people out there for religious reasons. In 2015, 90% of the Muslim population of lombok was hailed as “the best halal tourist destination in the world” in dubai’s Muslim tourism industry. This has long been attractive, hindus overshadowed by a majority of the Bali island, is a 30 minutes of flight, eagerly seized the unique selling point.
“We don’t have to be a Muslim Bali,” says Muhammad Adi Farchan, a halal travel operator, in the town of Senggigi, on Lombok. “We are only Muslim lombok! Muslim paradise.
If popular ten years ago the word “halal tourism seems to be a new word, it is the tip of the tourism industry is a trend of rise: holiday not only accommodate Muslim religion, and actively to cater to them. A term most commonly used to describe the source of food, “more broadly” means that every Muslim law is allowed in religion.
Indonesia, the world’s largest Muslim country, is pinning its hopes on the halal market to expand its $13 billion tourism industry, behind neighboring countries such as Thailand and Singapore. Lombok is located in the province of sinusha, one of the three designated “priority” halal destinations in western Sumatra and aceh. The deputy governor of Jakarta, Sandiaga Uno, has expressed interest in developing an “islamic tourism zone” in the capital, and recently announced that the city would build an “islamic” hotel.
About 2.7 million tourists visited Indonesia’s halal tourist destination in 2016, a total of about 12 million foreign visitors, according to a spokesman for the tourism department. The biggest growth was in lombok, the department’s credit halal tourism.
The island welcomed nearly 3 million domestic and foreign visitors last year. On this island, almost all of the food fish satay, chicken and the namesake of the same name, samba, are on the ground – it’s halal, you never have more than five minutes of mosques. Almost every hotel, restaurant and beach club has a mushroom or prayer room. And since most of the island’s population is Muslim, any guided tour – from mount Rinjani to sea turtle diving – can be adapted to religious thinking.
“Indonesia is well worth visiting because we don’t have to explain why we need prayer rooms and certified halal food,” said omar, 52, a tourist from Saudi Arabia. Mr. Omar, a 52-year-old tourist from Saudi Arabia, said he did not want to use his surname, which is complex at the flagship islamic center mosque in the provincial capital, marta. “Everyone is Muslim, so they understand.”
Officials hope such travelers can boost tourism revenues in Indonesia. Indonesia’s tourism minister Arief Yahya said, from the united Arab emirates and Saudi Arabia tourists spend more on average, an average of about $1500 to $1700, more than other tourists visitors to Indonesia cost about $1200.
But last year the number of tourists in the Middle East and the gulf was around 200,000, compared with 600,000 in Thailand. In order to attract more lucrative visitors, Indonesia promoted more from emirates, Qatar airways and air lift, o the gulf airlines such as direct flights, and to promote the destination outside Bali.
Among them is Aceh, the conservative province of Sumatra, which is perhaps best known for being governed by sharia or sharia law. Now, sharia has put a slick logo on its airport to promote its appeal as a halal destination. Aceh has several miles of uncontaminated dive beaches, a historic mosque and a Leuser ecosystem rainforest. But it could be a selling point for devout Muslim tourists to prevent the lives of other tourists, such as prohibition.
The campaign has turned aceh’s long nickname, “the balcony of mecca” into a tourist slogan.
After India and China, tourism campaigners say Muslim travellers are the next “market for a billion people”. A quarter of the world’s population is Muslim.
“There are 1.6 muslims in the world, which means there are 1.6 billion potential halal travelers,” said Fahar Bahardeen, founder of CrescentRating, a singapore-based halal travel certification company.
For three years, baha ‘in’s company and mastercard have released an annual report on halal travel worldwide. The 2017 report, released in Jakarta in May, estimated the number of international Muslim travellers at 121 million, or about 10 percent of the global tourism industry.
“Nearly 60 per cent of them go to Asia, making the continent a major growth area for halal tourism,” said Bahardeen.
Bahauddin original according to different countries travel data, estimates that are consistent with Thomson Reuters global islamic economic report in 2015, the report will be 2014 muslims around the world travel market was $142 billion, not including pilgrimage and hajj pilgrimage, accounts for about 11% of the world’s tourist spending. That’s a 6.3% increase over the previous year.
CrescentRating also ranks countries for their applicability to religious Muslim travellers. In the past three years, Malaysia has become the first big country on halal holiday. In general, southeast Asia has a strong presence on the CrescentRating list, with Indonesia in third place. The united Arab emirates came in second.
These standards include halal food supplies, prayer facilities, on the fifth day of the “friendly” water bath (some muslims prefer to use bidet handheld shower or toilet paper, like the martial arts special faucet, before prayer ceremony of baptism) and family of barrier-free friendly place, away from the clubs and casinos.
But non-muslim countries are joining in. In march, Al Meroz, a self-proclaimed “Bangkok’s leading halal hotel,” opened in the Thai capital. Luxury hotels, run by a keen Muslim, don’t sell alcohol, provide women-only floors for women to travel alone, respectively for the gym and swimming pool setting time men and women, to ensure that the detergent contains no animal fats (pigs and pork products prohibited acute muslims).
Japan has provided visa-free access from Indonesia and Malaysia. Since 2014, narita international airport has had several halal tourism clothing stores, with halal restaurants and prayer rooms. One of the restaurants even offered halal air service to Malaysia airlines; Japan airlines began offering its own catering service last year.
Mikhail Goh, founder of Will Travel, a website in Singapore, says that food is one of the main obstacles to a Muslim’s Travel in non-muslim countries, and his Facebook page has 157,000 followers.
“Normally, you find muslims, especially muslims from Asia, who have a bag full of food if the halal food is not readily available,” he said.
Goh’s website recently released an app with the same name as Seoul, Tokyo and Singapore. “Countries like Japan and South Korea are becoming more and more popular with muslims,” he said. “but where you can find halal food and prayer places, there is not a lot of information.”
Halal vary from country to country – for example, an exact definition of the united Arab emirates (uae) needs a large number of documented product compliance with islamic law, it is forbidden to Muslim selling pork products, there is still no federal halal accreditation bodies and Indonesia – but Goh ‘s can help guide passengers in the right direction.
In Indonesia, the urema commission in Indonesia has the right to halal rights and has similar institutions in other Muslim countries. But in the Muslim minority it is AD hoc: Ayang Utriza, an islamic law expert at the university of leuven in Belgium, says there are about 10 different halal certification bodies in Japan alone.
Back in lombok, some tour operators have made arrangements to visit ulema or Muslim scholars.
“When ulema came to Indonesia for a missionary or religious festival, they often stopped at the dragon’s eye,” said Farchan, a halal tour operator. “I am one of the other halal guides who will help them arrange their arrival at one of the small islands off the coast of lombok.
Farchan is a Salafi Muslim, meaning that he followed the sunni fundamentalist school that originated in the gulf and tried to return to the early quran Islam. He says he has helped the salafi missionaries, vacationing in Java and the Middle East, relax in an environment where the religion of lombok is acceptable. For example, after speaking in Mataram, the mainland capital, they can choose a single sex beach.
All of which seems to raise the question of an inevitable clash of cultures between the clash of beach burns and pious tourists. But so far, at least in Indonesia, the spirit of halal tourism seems to be a spirit of survival and life.
An unlikely place to take a halal tour? The United States.
“People are particularly concerned about the security of the United States and islamophobia,” wu said. “According to the audience we observe, travel to the United States is less appropriate than other destinations that are closer to home or are perceived as more tolerant of muslims.” But, he added, it did not stop muslims from travelling widely.