Why does CyreneQ still like Snapchat, and build AR as others leave?
Cyrene Quiamco likes Snapchat. The Ghostface Chillah in her bedroom, the glasses in her bag, and her current Twitter profile photo are Snapcode.
She has good reason to love it. The app, which had been popularized in class through pornography and notes, helped her quit her full-time job with Verizon a few years ago and focus on other passions. As of this week, Quiamco was the first winner of the Snapchat Lens Studio challenge, and anyone could compete for the glory of Snap inc. and some technical awards.
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Quiamco, also known as “CyreneQ” when asked to describe itself, did not mention Snapchat at first.
“To make a long story short, I’m an artist,” a 28-year-old from little rock, ark., told Mashable. “Basically I’m just an artist using a variety of media to show my art to the world.”
But since 2014, Snapchat has been one of Quiamco’s top media outlets and a promoter of fan community building. Four years later, when Snap was struggling in the stock market and lost interest in the Instagram story, Quiamco doubled on Snapchat. Snap, meanwhile, is in the midst of an influential charm offensive after years of trouble.
Quiamco said: “what keeps me going to Snapchat is a different function.” Quiamco points out that the app goes from photos to video to glasses to augmented reality. “I’ve grown up with Snapchat, and my art has grown up.”
Quiamco discovered Snapchat in a number of ways: word of mouth. One friend told her about the app, while others used it for one-to-one messaging, and Quiamco was immediately drawn to the pen tool.
She’s not the only one. People like Shaun McBride, Chris Carmichael and Jerome Jarre have attracted the attention of millions of Snapchat users and brands that are now paying for video and graffiti.
One of Quiamco’s first series is to draw celebrities next to her own selfie. She said she would send a message to a friend via Snapchat, “hey, I just took a selfie with [insert celebrity],” and then sent a doodle.
“They would open the window and say, ‘yes, it’s interesting,'” she recalls.
In February 2014, Mashable showed a snapshot of Quiamco in our valentine’s day graffiti challenge, and she praised her for helping her followers increase to tens of thousands. She now has over 100,000.
Now her Snapchat is not just a joke with her friends. Quiamco took advantage of her community and asked them to help her decide what to draw or draw.
“Most of my work is mixed with pop culture and interactive art,” she said. “even when I draw, I ask the audience for advice on my next work.
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Although Quiamco loves painting and earns thousands of dollars per shot, she doesn’t challenge herself with the challenges that Snap offers her and other creators.
Snap, which announced the Mirror Studio in December, is a free tool to make augmented reality lenses for Snapchat, and Quiamco decided to download it. Why is that?
“It’s free,” she said with a laugh.
Quiamco is so familiar with augmented reality that it has been using Snapchat’s puppies and other filters for years. But she didn’t create any AR experience herself until she tried to use Snap’s precast template.
CyreneQ’s lens statistics.
CyreneQ’s lens statistics.
Picture: CYRENE QUIAMCO/CYRENEQ.
Lens studio “looks like very complicated, but they have a template, if you want to make your own Snapchat lens in 10 minutes, you open a template, his image, and then, you can get into the fancy things,” said Quiamco.
Since the first lens Quiamco created 10, each won the 100000 to 500000 views, and watched a lot of YouTube video, to help her to enter the “strange things”. She has earned some cash by working with a brand on a lens.
“I have a lot of brands asking me, ‘how long does it take to create an AR lens? So there’s a lot of brand interest here, “she said.
Competition among other platforms is also growing. Facebook has its own AR Studio, GuGe owns ARCore, and Apple owns ARKit. That’s not the only problem with Snapchat.
The charm of Snap is repulsive.
Snapchat has some bad reputation for influence. Since the beginning of last year, most of the company’s interactions with the community have been limited, and they have refused to verify or respond to enquiries and not allow them to visit the headquarters.
That changed a lot last year. In fact, Quiamco was one of the first non-celebrities to focus on Snapchat, and their accounts were promoted to official stories. This state adds an emoticon next to her name, but more importantly, she can access some of the tools and get a good spot in the search and quickly enter Snapchat Discover.
Quiamco said in an email from Snap inc. that she was already making another shot for Snapchat, saying she had won the Lens Studio Challenge this month.
“I started to jump,” she said. “I added different features to the lens, so I searched online, and I was frustrated, I was like, ‘oh, all these setbacks are worth it.
“Snapchat has always been closed,” she said. “Recently redesigned, they are more likely to start promoting stories outside of your followers, so that’s what I hope for, and hopefully my art will attract more readers.
Snapchat’s redesign is still being rolled out to users, and the online response is negative. For Quiamco, the update is positive. With the redesign of the app, Snapchat now has an online game that can now access official stories online, such as Quiamco.
“I like this one,” quiaco said. “It’s definitely going to touch people who don’t have Snapchat, as if they’re hesitant to download, or like people who don’t have a smartphone, like grandma.”